Two Downtown Toronto Client Success Stories

Ivan Ciraj

Ivan Ciraj

Co-Founder and driving force behind the tech development at T.Condos, Ivan has re-envisioned how real estate is transacted. Uninhibited by the customs and...

Ensuring long term client success is one of our most important principles and therefore we take great care in which products we recommend. Here we’ll explore two different stories for two separate clients who’ve retained my services over the last several years. The goal is to show the details which go into making real estate product recommendations, to provide examples of potential appreciation and possibly invoke some ideas in the reader.

Client I

We’ll provide figures and points of detail pertaining to the transactions, however due to our privacy stance for clientele, no personal or transaction identifying notes will be included. Nevertheless, the core concepts should present themselves quite clearly. This family had a daughter who was embarking on her post secondary education in downtown Toronto. They currently resided in the suburbs outside the city and ideally wanted to obtain a property in close proximity to the educational institution within which she could reside. Following completion of her educational tenure, they needed a unit which could be rented out at ease for implementation as an investment condominium going forward. Understanding these principles, we opted to focus on being truly within the downtown core, with the knowledge that we’d have to sacrifice certain perks such as parking/building age to stay within budget. The rationale for this direction was derived from our “Precise Location Variable™”. It is an approach we apply to evaluate which properties fall within an even more prime location within an already top tier area. An example in the Lakeshore and Parklawn area would be buildings situated along Marine Parade Dr scoring higher than other surrounding towers due to the quality effect of being basically on Lake Ontario.


This lead us to select a building in Toronto’s Fashion District as we knew there’d be a lot of future growth in the area and that the neighbourhood would continue to gain prestige due to the convenient location. We also tend to focus on finding units with completely or at the minimum strategically open views. This comes from our “Unique Factor Variable™” which we employ to define specific properties in a product which sets it apart from similar options. This helps shield our clients in the unlikely event of a market downturn where we need to offload product: we can stand out and attract primary attention. Our client in this story purchased the unit for ~$470,000 4 years ago and it currently carries a market value of ~$600,000 with strong growth forecasted due to the increase in development within the immediate surrounding area at higher PSF figures. This is a great example of someone who needed to purchase a property out of necessity or will and not necessarily as a pure investment, but still benefited from proper research and eventual acquisition of a prime piece of downtown real estate.

Client II

Our second client story takes a look at a different situation which can correlate with one of the most common scenarios we’ve encountered in the past two years. This client recently had a lifestyle change and wanted to relocate from the suburbs to a more social environment in the city (this scenario pertains to many baby boomers who are downsizing from their homes to relocate in the city). His employment still remained approximately 30 minutes outside the core via car and therefore we needed to try and optimize both downtown lifestyle ambiance with convenient road access. The overall process can also be described as downsizing as we were moving from a detached house to a potential condominium downtown and therefore proper education of condominium living had to be relayed.

We needed the condominium to have parking, have high growth potential as our own default requirement, easy access to highways and also close proximity to nightlife and entertainment. King West was an obvious neighbourhood choice, but we needed to narrow the geographic region even further. This meant keeping the options west of Spadina to help the client avoid traffic congestion along there. At the time, the future King Pilot Project also needed to be taken into consideration therefore moving us even further west beyond Bathurst. We settled on a building situated right between Liberty Village and in King West. This allowed for easy access to Lakeshore Blvd and the Gardiner Expressway via Strachan Ave and Dufferin St. It also provided proximity to the famous King West nightlife and Liberty Village scene. Because we were located outside the previous Precise Location Variable mentioned with Client I, the price points were much lower here, even with a parking spot which was mandatory. We finally settled on a stunning, East facing unit (beautiful views of the Toronto skyline, future proofed as well) and acquired it for ~$530,000 a few years ago. The area was still undergoing growth at that time, but the client understood the potential. Current comparable sales show a potential price point of ~$760,000. Not only did the client earn a significant ROI (Return On Investment), they benefited from the balance of conveniences the specific building location offered their new lifestyle.

Final Thoughts

The two client cases are just some out of many more which follow the same process of understanding first and then executing specific strategy implementation. Looking at real estate products through many different facets beyond just number of bedrooms and price point is what allows people to find excellent units for secure, future growth. Definitely an easy focal variable is super cliche, but “location” still stands as one of the most important factors in real estate pricing and demand. Balancing your additional criteria with location will in most cases yield the right product as opposed to focusing on one or the other. I’ve really tried to exemplify that with the two client examples above. Hopefully these stories help you see the approach we apply and you can take some of these principles along with you in your real estate search, or simply contact us to do all the work for you 🙂

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